itgeeks.my
Due to confidentiality, only a concise overview of the project is provided. The information presented is sufficient to illustrate the project’s scope, objectives and result.
Introduction to itgeeks.my
Project Overview
Current Problem
Initial Solution Propose
Initial Solution Propose
Initial Solution Propose
Solution Used
Other Approach Taken
Solution Approach
Outcome
Result
0.4 second
to
1 minute 30 second
0.8 page
to
2 pages
Bounce Rate
Average Time Spent
Average Page Count
Project Goals
Project Team
Project Constraint
Project Duration
itgeeks.my's Tagline
itgeeks.my's Branding
"Laptop Murah Jackpot"
itgeeks.my is a Small-Medium Enterprise (SME) specializing in buying and selling second-hand laptops at affordable prices. The company also offers a wide range of laptop repair services, such as RAM upgrades, and carries various laptop accessories.
Currently based in Johor Bahru, Johor, with its headquarters located at Jalan Padi Emas, Bandar Baru Uda. On May 2024, itgeeks.my expanded its operations by opening a second branch at Universiti Teknologi Malaysia (UTM), Skudai, Johor. This branch focuses exclusively on repair services, with UTM students as its primary target audience
itgeeks.my is planning to launch an affiliation program through Involve Asia, a leading affiliate marketing platform. As part of Involve Asia’s requirements, itgeeks.my was advice to redesign its website to enhance user retention and engagement, ensuring better outcomes for the planned affiliation program.
*Due to confidentiality, only brief overview can be given
Website’s design was unattractive and unappealing to customers.
Unprofessional use of fonts, layout, and overall design created a sense of distrust, discouraging users from making purchases.
Develop a personalized, modern, and evergreen design to improve visual appeal and user experience.
Integrate itgeeks.my’s social media presence into the website to strengthen user trust.
Leverage high Google ratings (4.9/5) as a credibility factor to boost customer confidence.
Restructure the site layout with clear organization for better navigation.
Use high-quality product images and modern fonts to enhance professionalism.
Integrated real-time social media previews (TikTok and Instagram) on the homepage to strengthen trust.
Embedded live Google Reviews on the homepage to showcase authentic customer testimonials.
Redesigned the “About Us” page (Figure 2) to provide a more personalized feeling and clearly communicate the company’s identity to users
Redesigned major pages, including the homepage (Figure 4) and blog posts (Figure 5), to improve user engagement and overall site consistency.
Incorporated subtle landing page (Figure 6) animations to create visual interest and encourage users to explore further.
Reorganized product listings by introducing product tags for improved categorization and navigation (Figure 8).
Please refer here to view branding guideline
To reduce the bounce rate; the percentage of visitors who leave a webpage without interacting
To increase the average time users spend on the website to at least 15 seconds
To increase more sales made via website
Amirah - Website Designer Intern
Aman - Project Advisor and Supervisor
Due to its SME nature, the project faced limitations in resource allocation, including budget, technical capacity, and human resources.
10th May 2024 - 1st August 2024 (9 Weeks)
7 Weeks: Phase 1 - Planning and Design
2 Weeks: Phase 2 - Website Launch and Iteration
Figure 6: New Landing Page
Figure 7: Old Landing Page
Figure 8: Product Tag
Figure 2: New About Us
Figure 3: Old About Us
Figure 5a: Blog Post
Figure 5b: Blog Page
Figure 4: Home Page New Design's Sketch
Redesigned the invoice layout to improve readability (Figure 9).
Integrated NinjaVan tracker to provide real-time shipment updates, enhancing user engagement and post-purchase reassurance.
Installed Yoast SEO plugin to optimize product and content visibility, improving search engine performance.
Reduce bounce rate: Achieved
Increase average time on site to over 15 seconds: Achieved
Figure 9: New Invoice Layout
Figure 10: Old Invoice Layout
Figure 11: Preliminary Measure
Figure 12: Final Measure
Problem
The website initially recorded a bounce rate of over 80%, indicating low user engagement and retention.
No documentation was captured during the first meeting to benchmark performance.
Observation
A preliminary “before” screenshot was taken a few weeks into the project (Figure 11).
The bounce rate appeared lower, though this was likely influenced by frequent internal visits during development.
Page views and average time spent on the website remained unchanged compared to the first meeting.
Result
A final screenshot (Figure 12) showed a nearly 40% reduction in bounce rate compared to the original state.
Both Figure 11 and Figure 12 highlighted increases in page views and time spent on the website, confirming improved user engagement and retention.
Increase in average pages per session, rising from 0.8 to 2 pages.
Improved average time spent per visit from 0.4 seconds to 1 minute 30 seconds.